Memo

MEMOFrom : market ManagerTo : selling TeamDate : twenty-second March 2007Subject : Communication Strategies and promotional TechniquesReaching College StudentsWe have already illustrious that college students are frequent proposes and score therefore be a fundamental help in the attainment of the firm s targets . beingness a non-profit making musical theater arrangement , the assistance letd by put ups is fundamental to ensure that we provide the go that our firm was set forCommunication StrategiesPromotional tools are usually choose in to convey a inwardness to the targeted group . only , in this case , our objective is not only to transmit the message but as well as to induce involvement in our activities by the college students we are demonstrateing to make (Bellis M . It is of fundamental splendour that the promotion adopted adheres to our bodied objectivesPromotional Techniques and MaterialsThe promotional techniques and mediums should be ones that in effect reach the students . In this wish I suggest denote and macrocosm relations . The adjust advertising medium would be college magazines that are aimed to reach pack quantities of students (Kotler.

et al 1999 ,773-776With respect to populace relations , we should also want arrangements with college deans so that we can coif public relation lectures in which we outline our objectives and activities . At this circularize , applications should also be forwarded to concerned volunteersIt is very important that the messages conveyed in the promotion mix exertion to reveal encourage students to volunteer by showing how a great deal they can help . We ought to adjudicate to evoke the kindness integral in themReferencesBellis M . market Plan for the Independent seller (on line . Available from hypertext ship protocol /inventors .about .com /od /advertisingmedia /a /effective_marke .htm (Accessed 22nd March 2007KotlerArmstrong G Saunders J Wong V . Principles of Marketing Second European chance variable . capital of the United body politic : Prentice Hall (1999PAGEPAGE 1 of 2...If you want to get a full essay, order it on our website: Ordercustompaper.com

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