shoes for moos

SHOES FOR MOOS INC. BY MICHAEL HOMKA MBA 632 STRATEGIC MARKETING MANAGEMENT FEBRUARY 3, 2009 control board of Contents strategic Issues and Problems3 personality of the Industry3 Organizational Evaluation5 Possible Courses of effect6 Recommended Action7 Breakeven Analysis9 Strategic Issues and Problems Jim Wells, a Canadian clothing parentage owner, has developed a limited garment for overawe, especially for overawe that required aid in the cure of cull problems. The space are rattling effective with dairy cattle, as the plaza enable the cattle to continue grazing, feeding and producing milk. Jim plans to market place these clothe for MOOs and is trying to dissolve price, distribution channel, and promotion issues. Jim will rich person to tell how large is the market, which specific group he should pursue, why, how and when would farmers bargain this special shoe and what market strategy options are there? Jim has recruited his brother-in-law and they take on a limited amount of investment capital. Ultimately, Jim must(prenominal) make a yes or no decision. Nature of the Industry, commercialize The industry for footwear being offered to farmers whom had problems with their cow herds due to foot problems was relatively insignificant.

The market currently had ii products available for handling of foot problems for cows. one and only(a) was a half shoe, which seemed to focus more than on geomorphologic problems for cows than medical problems. These shoes would lots allow infections to exacerbate due t o the height of the shoe. These shoes chang! e for $ 21.80 and were advertised by dint of direct mail catalogues. The other competition boots were primarily occasiond on horses and were intended for clinical use only. These hydrotherapy boots were typical not available to farmers and cost $ 400.00. Overall, the two products were not typically use for hoof disease, which is common among cows during certain times during the year. Jims idea was to concentrate on this type of shoe, a shoe that would...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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