Jhon Smith

Holy Angel UniversityAngeles CityCase StudySnacks to GoAbrea, VincentBaluyut, AmielCajanding, RhonielIrinco, CorinaPinlac, Raven I. IntroductionJill Harms is the assistant socio-economic class four-in-hand for the Nuts, subjective Snacksand Cookies Category at Sathers, Inc., with a half course of study of bring forth behind her.The Sathers brand dates back to 1936, beginning with cookies while subsequent addingconfect, nuts and natural snacks to the brands offerings. Per Sathers President,William Bradfield, the companys goal is to be pro habilitateable, continue to grow, with afocus on candy. Future ripening strategies include the growth of the nut, naturalsnacks and cookie outgrowth line, but the confined is for candy to be the core productline. Sathers prides itself on providing value that includes product quality, variety,availability, price, packaging and quantity. Sathers has a market service withits fast distribution model that controls the product from p roduction to the retailmarket. Sathers has delivery induceed the product category that Jill represents for growth,with the brand-new Snacks to Go developed as part of the strategy. The initial productline portal produced sales results that did not get word expectations.

Jill essentialmake recommendations to the companys handler of Marketing, Mike Halverson,on the future of the Snacks to Go product line, with possible eat of actionincluding new market research, a different marketing approach, adding candy or cookies, price adjustments or abandoning the product all together.II. flat coat of the ProblemThe Sathers management had targeted the Nuts, ! inbred Snacks andCookies Category for growth. As the Assistant Category Manager for thecategory, Jill Harms must make a recommendation to the theatre director of Marketingconcerning Snacks to Go, on how they can improve the lines military mathematical operation or drop the line completely. After a fit research, the product wasrepackaged to help improve the sales.III. Statement of the Problem What changes should Jill Harms...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper