Essay --

The Micro and big Environment AnalysisMacro Environment AnalysisOn the initiative marketing management, macro environment can be analyzed from twain aspects, beneficial is business opportunities and adverse impact is being threated. Facing antithetic opportunities and threats, industry need environmental analysis to assess the market and rear forward corresponding countermeasures. By using PEST analysis, I give analyze political, economic, social and technological factor between SIA and Singapore. Political Factors regimen politics can make a decision whether open a market or not, such as aviation industry and institutionalize service. Previously, the Singapore government decided to open the aviation industry progressively, affordable airlines allowed to operate which attend less-demanding customer. Thus, SIA are receiving allowances from the government to improve competitiveness. Economic FactorsThe stability of politics affects the currency market, output prices of goods, etc. Recently, oil-producing countries facing political instability, roving fuel price have a significant im...