Current Events #11 And #12

NEWS SUMMARIES2007A Christian Science Monitor condition introduces a juvenile twist on vending cars , the original consumer self-service icon . The word , dated January 18 , events how straight reach s vending machines differ from the traditionalisticistic snack food smorgasbord . For iodin , modern vending machines offer many sunrise(prenominal) reapings , and a extensive portion of these products atomic number 18 high-tech (iPods , cellph iodines , and so forth , and as such(prenominal) carry a sizable price tag Other vending machines finish tasks , such as cooking hot dogs or cut hot up . But perhaps the greatest deviance in these latest vending machines is their ability to handle large financial transactions without the need for cashAs the article specifies , better technology and consumer demand are the two driving forces behind the shift let on of the vending machine . The author uses as an example how traditional vending machines downslope products , which runs the risk of damage . However , newer machines are equipped with belts , robotic coat of arms and other devices that better defend the merchandise as the product transfers to the consumer . The convenient use of recognise tease and bank cards has also drawn more(prenominal) consumers to use high-tech vending machines . Most of all , besides , these machines answer the modern consumer s lust for Just as the article elaborates , the rise of self-service in everything from grocery store checkout to pumping gas is symbolic of a fundamental shift in the consumer marketplaceOne referenced statistic says that vendors gain xxx billion dollars per year from traditional vending machines alone . maculation high-tech vending machines shortly tar lounge around a bantam sector of the marketplace (higher-income professional s ) through placement in airports , one can! only recollect the revenue vending machines operators testament receive in the future(a) , as their product continues its innovations and its splay into the general consumer populationBuilding better brands , a May 25 subscriber line Week article , delivers on its promised information . The article familiarizes readers with a British awards observance known as the D AD Global Awards .

tho the informational piece does not merely detail the winners and losers of the advertising awards . instead , it provides some key insights into why the honorees take for received their trait . And the key to two highlighte d winners success (shoe accumulate Nike and a base Germany benignity ) is successful markThe article heralds Nike s get wind of brisk products and slick interactivity while applauding the traditional image of the charity . some(prenominal) companies , despite their differing sizes , have associated their product name with specific thoughts and feelings in the mind of the consumer . This is the ultimate aim of any branding prove Altogether , 59 other organizations from around the creation realised a similar feat , also receiving awards . tight three hundred judges (all merchandise professionals ) helped choose the recipientsFollowing the ceremony for each one year , officials compile a handbook of the best merchandising campaigns for review . One interviewed subject stresses the importance of studying and advert the successes of programs like the D AD awards . Awarded companies demonstrate the most key ingredients of successful branding . Namely , the intervie wee sees these necessary ingredients as forward...If ! you neediness to get a full essay, order it on our website: OrderCustomPaper.com

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