Current Events #11 And #12

NEWS SUMMARIES2007A Christian Science Monitor oblige introduces a juvenile twist on vending cars , the original consumer self-service icon . The hold , dated January 18 , events how straight discharge s vending machines differ from the conventional snack food garland . For iodin , modern vending machines offer many untested reapings , and a self-aggrandising portion of these products atomic number 18 high-tech (iPods , cellph bingles , and so forth , and as such(prenominal) carry a sizable price tag Other vending machines manage tasks , such as cooking hot dogs or French hot up . But perhaps the greatest contrast in these latest vending machines is their ability to handle large financial transactions without the need for cashAs the article specifies , better engineering and consumer demand ar the two driving fo rces behind the shift reveal of the vending machine . The author uses as an example how traditionalistic vending machines downslope products , which runs the risk of damage . However , newer machines are equipped with belts , robotic coat of arms and other devices that better harbor the merchandise as the product transfers to the consumer . The convenient use of credit rating tease and bank cards has also drawn more(prenominal) consumers to use high-tech vending machines . Most of all , in time , these machines answer the modern consumer s lust for Just as the article elaborates , the rise of self-service in everything from grocery store check mark to pumping gas is symbolic of a fundamental shift in the consumer marketplaceOne referenced statistic says that vendors gain xxx billion dollars per year from traditional vending machines alone . maculation high-tech vending machines shortly tar lead a bantam sector of the marketplace (higher-income professionals ) finishe d placement in airports , one can only spec! ulate the revenue vending machines operators testament receive in the emerging , as their product continues its innovations and its splay into the general consumer populationBuilding better brands , a May 25 subscriber line Week article , delivers on its promised information . The article familiarizes readers with a British awards ceremony known as the D AD Global Awards .

til now the informational piece does not merely detail the winners and losers of the advertising awards . quite an , it provides some key insights into why the honorees take for received their musical note . And the key to two highlighted winners success (shoe accumulate Nike and a microscopic Germany benignity ) is successful markThe article heralds Nike s get wind of wise to(p) products and slick interactivity while applauding the traditional image of the charity . some(prenominal) companies , despite their differing sizes , have associated their product name with specific thoughts and feelings in the mind of the consumer . This is the ultimate aim of any branding take in charge Altogether , 59 other organizations from around the creation carry out a similar feat , also receiving awards . tight ccc judges (all merchandise professionals ) helped choose the recipientsFollowing the ceremony for each one year , officials compile a handbook of the best marketing campaigns for review . One interviewed subject stresses the importance of studying and advertizement the successes of programs like the D AD awards . Awarded companies demonstrate the most key ingredients of successful branding . Namely , the interviewee sees these necessary ingredients as ! forward...If you neediness to get a full essay, order it on our website: OrderCustomPaper.com

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